1. This solves my pain

Pain can be portrayed in many dimentions:

  • time
  • distance
  • cost eg. GitHub - solves pain of managing versioning of code. eg. Bluetooth headset -solves the pain of handling wires.

2. This connects me to community

eg. Meta, Instagram, WhatsApp, Reddit

3. This makes my life easier

eg. WhatsApp , makes easy to be in touch with anyone in the world.

4. This feels luxurious

eg. home monitoring system, All features which sales man pitches.

5. This will make me more money

eg. Tractor for farming, Good Laptop for software engineer.

6. This will save me more money

7. This will save me time

eg. spreadsheets saves time for basic calculations